The increase in the price of the click in Adsense is one of the most points that have been exposed to many empty auctions as a result of it being one of the most important articles that website owners search for in order to increase the site’s profits and ad revenue.
This overload has encouraged many article writers to trade the title and make fanciful promises of secret mixes and magic recipes, usually based on illegal SEO, whether BlackHat or GreyHat.
From the spontaneous attitude of the personality, the constant bidding on offering the magic solution has risen to obscure the reality of the matter that is totally different from the existing image.
Warning: This article does not contain a secret mixture to enhance the price of the click, nor does it include a number of fixed steps in order to increase the site's profits.
The article is an effort to amend a few ideas and an experiment to convey a realistic AdSense business opinion as easy as possible.
What results in this is lowering the CPC, not raising the CPC in Adsense
The key to the CPC is that it is good and high. What results in this is an incorrect sequence of actions that causes a decrease in the CPC and not an increase in the CPC in Adsense.
Adsense earnings are not fixed for all websites
Profits actually vary from one site to another according to various reasons that help increase the site’s profits. 99% of those reasons are in your hand, not in Google’s hands.
And I will try to explain the most famous of those reasons in that article
Reasons for the high cost of the click in Adsense and the increase in website profits
Competent sites are better than variety sites.
Imagine with me, you want to buy a cell phone.
And still in the period of selection and continuing the offers of various companies.
Are you going to a store that specializes in cell phones only?
Or will you go to a different store that sells mobiles, household items, hair creams, and toys?
It is normal for you to go to the professional, why?
The diversity of cell phones remains greater.
And the store owner knows more about cell phones.
And mobile companies provide special offers and discounts for specialized stores of this type because they keep all visitors to the store interested in mobiles.
Did you reach the idea?
The same theory is applied by Google to small and medium sites, and we exclude from this article the large sites because they have a completely different school of SEO that is not in the field of the article.
The idea, in short, is that when you own a professional website, you guarantee that the visitor who enters you is interested in your field, and therefore most of the articles that appear in front of him will interest him and will move between them.
Unlike the various website, where the guest usually searches for a specific article or news, and then exits the site as soon as he reaches what he is looking for.
Why does Google not state regarding true advertising revenue sharing?
Not for the reason Adsense is persecuting Arabs, or not for the reason that Google would like to divide the revenues without being held accountable by anyone.
However, due to the fact that Google is contributing the gains at different rates with the sites, and there are really sites that achieve a higher price per click more than other sites, and from the same advertisement.
Etty we count
If we assume that a mobile organization, for example, will launch an advertisement for a recent product, and a video clip of the advertisement is filmed and posters printed.
Do you expect this organization to pay the same price as display ads on all channels?
Or is there a channel whose value is more because its viewership is higher or its programs are more expensive
Do you expect that the price of renting a billboard in the middle of the country is the same price in an upscale or famous area or an abandoned space?
Of course not .. Even though the ad shown is a person and for the same product
The same sermon completes its implementation on websites
As soon as an organization pays money to Google in order to show its ads, attract visitors, or search for sales.
Adsense is evaluating the sites that will be shown the ads above.
Is the site systematic?
Lin in browsing?
Is there a long time visitor on the site?
The guest moves between pages or gets out of the first page?
Ads placed in a style befitting visitors?
Are they placed in a useful way to advertise?
And the most important question
Is the site content related to the content of the advertisement or not?
If we apply the example referred to at the beginning of the article
We will say that it is natural that the mobile operator will pay more for displaying its advertisement on a mobile site.
Comparison to what you pay to display an advertisement on a site that discusses mobile phones, food recipes and types of diet
It is also compared to what you pay for the advertisement on a site that talks about repairing vehicles.
And even that difference exists between texts and some of them, not just the sites ..!
The cost of clarifying an advertisement in an article that contains a news that can be read in one minute is natural to be less than another article that includes the same news, but rather has images, video clips, and graphic taxes that encourage and support the guest to spend more time on the page and thus the publishing and promotion period increases.
Placements, style and how advertisements are visible
Choosing successful planning placements to place ads on your pages has a very important role in promoting the value of the click in Adsense
Remember: the large number of ads without a strategy will reduce the value of the click and the CPM.
Even if it is not against Google's policies.
The style of writing, the style and how to arrange the site also have a major role.
The systematic site yields more than the dispersed and unstructured site.
Imagine that you are comparing the endeavor to buy from a store. He puts the goods on shelves with numbered and priced and a newer grocery. He puts the same merchandise in a pile on the floor and tells you to find what you want.
Upgrading the price of the click in Adsense means that you commit to launching a sophisticated and systematic website that qualifies to acquire the highest segment in the participation rate of Adsense profits.
Adsense earnings vary from one site to another according to various reasons. 99% of these reasons are in your hands, not Google.
The idea is to convince Google that you deserve a bigger share of the wins by arranging your site, dividing it, and not scattering and scattering the guest with articles outside the field.
And the selection of subtle sites for the top